Our Purpose

Our purpose is to tell the world about Authentic tea and its fascinating culture. Tea used to be sipped slowly and appreciated for its diversity of flavors that differs every year and through season. The natural conditions of its origin and the processing method applied allow tea lovers to enjoy a limitless amount of flavors.

So what happened? People nowadays expect tea to be easily prepared and consumed quickly. And why does a tea bag always taste the same? Our goal is to tell the world about the beauty and diversity of authentic tea and its culture. The world of tea is a fascinating place to explore, and we welcome you to join us on our journey of tea..

Our Vision

What's so mysterious about tea is that it connects tea drinkers sharing a pot of tea. We envision a world in which tea creates the opportunity to make more tea friends (Cha You - 茶友). And we extend this belief to how we interact with our Chinese tea growers and you. We're open to any questions you have about our product and/or service, and you'll never get a standardized email from us. We'll respond to you in the spirit of tea.